Tea is the magic key to the vault
where my brain is kept.


Started in 1997, under the guidance of Nitin Ashar, Truevalue Marketing Services Private Limited is a striving business entity that offers ready-to-drink beverages and customized snacks and drinks vending machines.


  • TVM will become one of the 5 preferred supplier of vending solutions to various corporates, large and small by providing reliable products and services either directly or through channel partners proving retail solutions for institutional and high footfall areas Introduce new products and solutions, which will value add to our offers and substantiate our aim to become among the most trusted.
  • Beverage company in the country as well become one of the most visible brands.
  • Expand our international presence to multiple countries through our own distribution network.
  • Truevalue will become one of the most preferred employer, where people are able nurture their talent and ideas to create innovative solutions for their customer.


  • To achieve desired number of targeted distributor within 150 days in each of the targeted towns. Generate direct clients in the major cities. The locations are covered in First Phase, Gujarat (Ahmedabad), Delhi (Rajasthan, Punjab) and Pune in Maharashtra.
  • To target desired number of large corporate accounts for direct supplies.
  • Karnataka, AP and TN will be strengthened by manpower to extend direct customer and dealer base but expansion by C&F activity will be taken up only after reaching the critical volume of Premix.

Thoughts on Chai